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Sustainability as a Competitive Advantage

Businesses commonly take a risk-based approach to sustainability, but what if you looked at it through an entrepreneurial or opportunity-based lens? Positioning meaningful and quantifiable progress can create new opportunities for businesses to establish a competitive advantage by systematically integrating sustainability into their operations.
 
This fireside chat with Jeffrey Whitford, Vice President of Sustainability and Social Business Innovation, Life Science at Merck, and Sopheon’s Paul Heller, explores that process to build a consistent approach that transforms outcomes to deliver on sustainability commitments.

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Paul Heller

Chief Evangelist, Sopheon

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