Learn the product prioritization method that works for high-performing product managers.
Product feature requests come from everywhere. You have your list of what you believe will allow the best outcomes for your product, sales have their daily 'wants,' then executive management is focused on the company, and engineering wants to try out the latest cool tools. Then, of course, there are the customers, who have their input; industry analysts with their suggestions; the competitor's releases, and on and on and on.
You want it all done yesterday or sooner! It is a difficult process with lots of pressure to get it right. As a great blog by ProductPlan's Kirsten Schierholt wrote,
"It's where data and logic meet intuition and judgment. It's easy to be wrong and hard to be right."
Join Sopheon's CEO, Greg Coticchia, as he covers the prioritization methodology that has worked for him: 4-Up.
Greg has spent over 40 years in product management, has created over 100 software products in various industries, and understands and appreciates the daily struggle of product managers.
This session is invaluable for product managers ready to 4-Up their prioritization game!
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