Are you a product manager ready to dive deeper into the power of Key Performance Indicators (KPIs) and develop a better understanding of which metrics you should be tracking?
Key performance indicators or KPIs are quantifiable metrics used to determine progress toward a goal. They measure our progress; identify areas for improvement, provide accountability, and give us data to make educated decisions. As you move through the product development lifecycle, there are different KPIs that can help you determine your success. Listen in as Brian Utz, Sr Director of Global Product Management at Sopheon, explains some of the common KPIs you can use at different stages of development to help you reach your goals. And if you still have questions, there will be time at the end to ask.
As a seasoned product professional, Brian has worked in business verticals ranging from Retail to Finance and now helps lead a B2B SaaS company’s product effort. Through that experience, he's seen the best parts of small companies operating in start-up mode and the advantages of the scale large organizations can leverage to benefit their customers. Always with an eye toward innovation, Brian uses all of this experience and learning to help his team bring the best possible products and experiences to market.