This webinar aims to illustrate the conversational nature of innovation management by exploring a day-in-the-life of the owner of a Product Line of smart products. A typical day might involve conversations with higher management regarding goals and targets, with individual Product Managers regarding new features, with Regional Sales Directors on revenue expectations, with Brand Managers on delivery dates, with the Head of Software Engineering regarding cyber security, with the Head of Hardware Engineering on design challenges, with the Chief System Engineer on testing, and with a Plant Project Manager on preparation for manufacturing. Each conversation takes place against a stream of unexpected events, from Covid-19 to a global shortage of chips to a blockage in the Suez Canal to hacking attempts on consumer devices.
Watch as Colin, Huub and Paul explore a selection of these conversations and role-play the dialogues, explore the required shared information and commitments, and examine the governance framework needed to provide the structure and context for successful innovation management.
Learn more about the barriers to smart product development and how to overcome them: download this pocket guide.