Most innovation work proceeds independently from company strategy. As a result, the products that arrive in the market are not well aligned with the company’s goals. This challenge is particularly significant in organizations with transformation-oriented strategies, where innovation must directly support growth, scalability, and strategic pivots.
In this video, we discuss why innovation in large companies is so often not aligned with the company’s strategy and what innovation leaders, product teams, and R&D professionals can do to address this challenge. We move beyond how a single product can achieve its strategic intent and focus on how cross-functional teams can ensure that innovation efforts across the portfolio are strategically aligned with and enable the company’s long-term goals.
Paul Heller, Innovation Evangelist and podcast host of Innovation Talks, provides insight on the following: