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How to set up innovation so that it aligns with and enables corporate strategy

Most innovation work proceeds independently from company strategy. As a result, the products that arrive in the market are not well aligned with the company’s goals. This challenge is particularly significant in organizations with transformation-oriented strategies, where innovation must directly support growth, scalability, and strategic pivots.

In this video, we discuss why innovation in large companies is so often not aligned with the company’s strategy and what innovation leaders, product teams, and R&D professionals can do to address this challenge. We move beyond how a single product can achieve its strategic intent and focus on how cross-functional teams can ensure that innovation efforts across the portfolio are strategically aligned with and enable the company’s long-term goals.

Paul Heller, Innovation Evangelist and podcast host of Innovation Talks, provides insight on the following:

  • Learn how to ensure that innovation projects are directly tied to broader business transformation goals
  • Discover methods for improving cross-functional collaboration between innovation, product, and leadership teams for enhanced supply chain agility and manufacturing efficiency
  • Understand how to go beyond single-product focus and manage an innovation portfolio that strategically aligns the supply chain and manufacturing priorities
  • Explore ways leadership teams can guide innovation to improve efficiency, scalability, and strategic outcomes.

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Paul Heller

Chief Evangelist, Sopheon

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