What makes an effective product management process with John Mansour

In this week’s episode, we're delving into the world of product management, uncovering the essentials behind crafting successful product stories from idea to market. I am joined by John Mansour, a true expert in the field, as we break down the crucial elements of an effective product management process. We get to the heart of customer feedback, market understanding, and the pivotal role of customer discovery in shaping products that genuinely add value.

John Mansour is a true leader in the world of product management. He founded Product Management University and has a wealth of experience. His main goal is to refine and define how companies manage and market their products. Leveraging his impressive background, John assists companies in raising their product quality. Education is a big passion for him, evident in how he mentors professionals from diverse fields. His approach goes beyond the norm, aiming for a complete view of customers that breaks traditional boundaries.

 “Start with value to the customer. If it's not valuable to the customer, nothing else matters.”

John Mansour

Today on Innovation Talks:

• Customer feedback is not just a box to check; it's the compass that guides the entire product management process.
• A consistent and unbiased approach to customer discovery can uncover obstacles and opportunities that aren’t immediately apparent.
• Understanding market and customer needs should always take precedence, serving as the groundwork for product development.
• Even with the influx of technology, the human element of understanding and interpreting customer feedback remains irreplaceable.
• Product managers should continuously evolve their skills, notably in customer communication, to extract the most valuable insights possible.
• Documenting the product management process is one thing; ensuring that it's usable and understood by all stakeholders is another.
• The realms of product management, product marketing, and customer success should converge in perspective to better serve the customer.
• With the increasing complexity of the product management field, a thorough and adaptable educational foundation is more important than ever.

Connect with John Mansour:

• LinkedIn
• Product Management University

This Podcast is brought to you by Sopheon

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