Roadmapping field study update 2023 with Sven Schimpf

Written by Sopheon | July 31, 2023

Dr. Sven Schimpf is the Managing Director of the Fraunhofer Group for Innovation Research and the Director of the Institute for Human Engineering and Empathic Design at Pforzheim University. He is involved in research, education, training, and mentoring in the field of innovation. Sven has conducted extensive studies on roadmapping and has a degree in Business Administration and a doctorate in Engineering earned during his tenure as part of CC R&D Management at Fraunhofer IAO. Throughout his career, he has actively engaged in national and international research and consulting projects, collaborating with various industrial companies to enhance their R&D strategies, processes, and organization. His focus lies in the realm of strategic R&D and innovation management, where he dedicates himself to monitoring, evaluating, and incorporating potentially disruptive advancements.

Today, Sven and I discuss the findings of the updated roadmapping study conducted by the Fraunhofer Group for Innovation Research with three other organizations. We discuss how organizations use roadmapping and the challenges they face. We highlight the importance of clear communication and why excessive details should be avoided in roadmaps. We analyze how software developers can use the insights gained from the study to improve their roadmapping processes. Sven explains the basics of roadmapping and why mismatches between market-oriented information sources and the responsibility for roadmapping occur. We also discuss how organizations can enhance their strategic planning and decision-making processes, foster creativity, envision ambitious futures, and uniquely engage stakeholders.

“There is huge potential because in the long run production technologies there are a lot of things happening and they are enabling the development of the next—or the generation after this— generation of products and services.” Dr. Sven Schimpf

This week on Innovation Talks:

The definition of roadmapping and why it is important
An overview of the roadmapping study
The types of companies that participated in the study
Why there is a lack of marketing involvement in roadmapping
The importance of sharing roadmaps with stakeholders
The best processes to manage and update roadmaps
Roadmapping software recommendations
Why detail makes roadmaps less useful

Connect with Dr. Sven Schimpf

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