The necessity for innovation accounting

Esther Gons is the Founder and CEO of GroundControl. She is an entrepreneur, mentor, international speaker, and the author of The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems and Innovation Accounting: A Practical Guide For Measuring Your Innovation Ecosystem's Performance. Esther is a 2019 Golden Axiom Business Book Award recipient. Esther joins me today to discuss the necessity for innovation accounting. She highlights the different types of innovation and how to align them within your business and goals. She shares the definition of innovation accounting and discusses how this applies to startups. Esther shares how validated learning and innovation accounting tell the journey of your funnel and surge toward new business models. She reveals useful non-financial metrics and how these will play a more vital role in the future. Esther also shares her advice for CEOs who want innovation—shortening lines, reducing layers, and determining which innovation model to use—to happen in their company.

"Innovation accounting is real-time metrics on a team basis, so the teams understand what they are doing." - Esther Gons

• The two types of innovation, their purposes, and how to integrate them into your ecosystem
• Why failures are crucial learning opportunities
• What innovation accounting means and why data-driven learning is vital for teams in startups
• How innovation accounting can be leveraged in larger corporate companies
• How to validate learning, identify relevant metrics, and determine if your strategy is working
• Using non-financial metrics in disruptive innovation and how they help transform a company

• GroundControl
• Book: The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems by Esther Gons
• Book: Innovation Accounting: A Practical Guide For Measuring Your Innovation Ecosystem's Performance by Esther Gons
• Esther Gons on LinkedIn
• Esther Gons on Twitter

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