Mastering rapid change with Futurist Langdon Morris

Langdon Morris is a globally recognized futurist, innovation expert, and strategy consultant with a career transition into innovation dating back to 1998-99. As the founder of Innovation Labs in 2001, he has played a crucial role in establishing innovation departments and providing essential teaching and training for organizations worldwide. Langdon has authored several influential books on innovation and strategy, and his work has been instrumental in helping businesses and governments understand the consequences of their choices and prepare for future challenges. His extensive portfolio includes collaborations with major corporations and organizations like UNICEF, all aimed at shaping the future through a blend of strategy and innovation.

This week's episode explores the dynamic world of rapid change and futurism and its implications for innovation. Our conversation centers around the concept of mastering rapid transformation in business and society with the insights of an expert in the field. Our guest, Langdon Morris, provides valuable perspectives on how organizations can navigate the unpredictable landscape of the future, emphasizing the importance of strategic foresight and innovation.

"Effective futurism is about understanding patterns and driving forces of change rather than making specific predictions."       ~Langdon Morris

Today on Innovation Talks:

• Understanding Patterns of Change: Langdon Morris emphasizes that effective futurism focuses on recognizing patterns and driving forces rather than making specific predictions.
• End-User Value: Innovation's fundamental essence lies in the value the end-user or customer perceives.
• Eradicating Polio: Langdon discusses the collaboration between UNICEF, the Gates Foundation, and others to nearly eradicate polio globally.
• Comic Book Training: Innovative efforts included creating a comic book for illiterate health workers, significantly impacting polio vaccination campaigns.
• Small Business Innovation: For small businesses, innovation should focus on addressing customer complaints and making practical improvements without heavy frameworks.
• Innovation Master Plan: Medium to large companies need a structured innovation master plan to navigate rapid change effectively.
• Shared Strategies: Combining centralized and decentralized approaches in innovation is crucial, advocating for "and" thinking.
• Future Scenarios: Langdon's book "Hello, Future: The World in 2035" discusses potential scenarios for anticipating and preparing for future changes in innovation.

Resources Mentioned:

Langdon Morris' Websites: Explore Langdon’s works and sign up for his newsletter at http://innovationlabs.com  and http://langdonmorris.com

Book: "Hello, Future: The World in 2035"

UNICEF Collaboration: Insight into the polio eradication efforts involving UNICEF and other organizations.

Frameworks for Innovation: Comprehensive approaches to scenario planning and strategic planning integrated with innovation. https://www.langdonmorris.com/publications

 Connect with Langdon Morris:

http://innovationlabs.com
http://langdonmorris.com
https://www.linkedin.com/in/langdon-morris-636993

This podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

 Apple Podcasts | TuneIn | Stitcher | Spotify | iHeart

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners like you.

For additional information about new product development or corporate innovation, sign up for Sopheon’s monthly newsletter, where we share news and industry best practices! The fastest way to do this is to go to sopheon.com and click here.