Greg Coticchia is the President, CEO, and Member of the Board of Directors at Sopheon. He is an award-winning sales leader, market expert, product manager, and business strategist. He has almost 40 years of experience holding leadership positions across organizations and institutions in finance, education, and cybersecurity. Greg is also the Board Director of the Product Development Management Association or PDMA.
Greg joins me today to describe his thoughts on the future of innovation and how Covid-19 spearheaded the technology we will likely use forever. He explains some of the benefits and hindrances of the pandemic as it relates to innovation. He shares his thoughts on sustainability and how it’s directing the course of innovation. Greg also discusses a few examples of companies adjusting to new customer habits.
“Technology isn’t always the right answer. Sometimes, it’s just a change in behavior or process or some other way of achieving the same result.” - Greg Coticchia
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