Huub J.M. Rutten is the co-founder and Vice President of Research at Sopheon. He has over 20 years of experience in linguistics, communication, and innovation management and spent 15 years teaching linguistic disciplines and communication skills at universities in the Netherlands before moving into strategy development consulting and business process reengineering in various industries. Rutten is also an adjunct professor at the European Institute for Public Administration (EIPA), where he teaches European IT politics and strategies. His current focus is on modernizing innovation management methodologies and software, working closely with manufacturing and chemical companies. He is passionate about sustainability and digitization and the ways they intersect.
Today, Huub joins me to discuss data quality, why it’s vital to the success of an organization, and why so many organizations fail to make it a priority. He shows us why data quality isn’t just an IT issue, but a leadership issue that requires a shift in company culture. He emphasizes the importance of data quality during a crisis and explains how good data quality can help leaders make quick decisions to keep the company operational and financially stable. He highlights the commonly held belief that data quality is a burden and stresses how essential it is to the smooth functioning of the company. Huub also underscores the need for an internal governance process and elaborates on the role of the CEO in decision-making.
“As long as companies see innovation management and innovation management systems as something that is marginal and not critical to their survival, the quality will not be top.” - Huub Rutten
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