Huub Rutten is the Co-Founder and VP of Research at Sopheon. Before founding the software company, Huub spent over 15 years teaching linguistic disciplines and communication skills. He would then be a strategic development consultant and business processes engineer in several studies. Huub’s focus for the last two decades has been on innovation management and its respective methodologies. Huub joins me today to discuss product refactoring and the many challenges associated with it. He shares his thoughts on bidding Covid-19 farewell and seeing the Russia-Ukraine war from a food supply chain point of view. He explains the risks involved in refactoring and why he doesn’t recommend it. Huub also describes how organizations should plan their innovations.
"You cannot be innovative in an uncontrolled and uncoordinated way." - Huub Rutten
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