Noel Sobelman is the Principal Innovation Practice Leader at Change Logic. He has worked in portfolio management, growth strategy, innovation capability building, ecosystem development, digital enablement, and organizational design for more than 25 years. Noel has held senior-level corporate roles and has received recognition through PC Magazine's Editors' Choice, USA Today/Rochester Institute of Technology's Quality Cup, CNET's 'Best of CES' awards, and PR Week's 'Best High Tech Consumer Launch.' He has a Master of Business Administration degree from the University of Virginia's Darden School and a Bachelor of Science degree in Mechanical Engineering from the University of Arizona. Noel joins me today to discuss evidence-based innovation portfolio management. He shares why it is vital to have facts in the form of what customers think and how these validate assumptions and have more impact the further away they are from the core. He shares various methodologies for testing hypotheses and the viability of potential products and solutions. Noel also explores the human side of behavioral change, the different methods of making decisions, and the advantages of getting leadership out there running an experimentation loop.
"Innovation is really a continuum from your core business where you're working in fairly known markets with known technologies and products." - Noel Sobelman
This week on Innovation Talks:
- Why evidence-based innovation in portfolio management is necessary whenever there is uncertainty in numbers
- Running experiments to test behavioral change when a product is put in front of customers
- Determining early on what must be true to make a business model/case viable
- Different types of validation evidence throughout development stages
- Making better decisions by using leading indicators in conversation
- Working together and approaches for bringing cross-functional software and hardware teams together
- Change Logic
- Change Logic on Twitter
- Noel Sobelman on LinkedIn
- Paper: "Evidence-Based Innovation Portfolio Management"
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