Cris Beswick is an accomplished speaker and adviser, as well as the Co-founder of Outcome, an innovation consultation business that offers a variety of strategies that innovate not just systems and processes, but also the corporate culture. Cris authored the book, The Road To Innovation, where he describes the seven core areas of innovative focus: strategy, community, people, environment, creativity, risk, and leadership. In this episode, Cris joins me to discuss his role in Outcome and what made him pursue a career in innovation. He shares the reason why culture and leadership shouldn't be prescriptive. He explains what readers can expect from The Road To Innovation. He describes why claiming to be innovative does not always lead to sales. He identifies the hurdles the innovation industry needs to get over. Cris also divulges why he didn't like the position of CEO.
"Innovation is not a thing or something you do—it's an outcome." - Cris Beswick
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