Hugh’s role is to help Sopheon’s clients re-wire their thinking and business processes for innovation and product development operating across industry verticals in Europe and the Middle East. As a geoscientist by training, the impact of the modern world on our environment has always been close to Hugh's heart and now his work takes him to the heart of change with our clients as he helps them navigate towards the nirvana of thriving sustainably. Hugh is also an alumni of the Cambridge Institute of Sustainability Leadership.