How can this guide help?
Every great product idea starts with a problem. A point of frustration or pain that’s preventing or slowing your user from achieving their goals and tasks.
Start with your problem and you’ll come up with ideas that genuinely help and appeal to your users. Don’t, and you could end up investing your resources in developing a product nobody wants to buy.
Our new Product Vision Canvas helps you map out your ideal customer’s pain points and jobs to be done (JTBD). So you can find your next great product or feature idea.
Get your free Product Vision Canvas here
How the Product Vision Canvas works
Our tried-and-tested Product Vision Canvas gives you a great starting point for understanding your user needs and goals and ideating around how you can solve them with your product.
Start by defining your:
- Problem statement: We mentioned earlier that every great product idea starts with a problem. So, start here. What’s the core problem you’re trying to solve with your product?
- Problem strategy: How can you solve your users’ problem(s) with your product?
- Users: Who are you building your product for? What are their job titles and what kinds of companies and industries do they work in?
- JTBD: What are your users’ needs and goals? In other words, what are they trying to achieve?
Once you have a really clear idea of all of the points above, you can start to turn your user JTBD into specific product and feature ideas.
For example, if a user JTBD is to be able to understand all the key points of a lengthy report without needing to spend hours reading it, a feature idea might be to incorporate an AI tool into your product that automatically summarises long documents.
Finally, it’s no good to spend time and resources developing like-for-like an idea that already exists on the market. Be sure that you can define what makes your product both unique from and a step above what your competitors are offering—and why users should buy from you over them.
