Four ways to drive more profitable NPD
The consumer-packaged goods (CPG) industry has changed dramatically in the past decade. Rapid digitalization and agile competitors bringing products to market quickly has forced CPG leaders to re-evaluate their strategic growth plans and innovation priorities.
To be successful, CPG companies must:
- focus on enterprise growth planning
- digitalize innovation plans, portfolios, and processes
- become smarter, nimbler, and more connected as an organization
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