This Hershey webinar was presented by experienced innovation experts Jeff Schmitz, Sr. Director of US Commercial Operations, and Nate Forney, Sr. Manager of Project Portfolio Management and Analytics of Hershey. A summary of the webinar is below. To view the webinar in full, click here: Hershey’s Digital Transformation Journey.
The Hershey Company needs no introduction. As one of the most successful, enduring brands in the consumer goods space, The Hershey Company’s 125-year heritage has evolved into today’s company purpose: making more moments of goodness for loyal consumers and prospective loyalists.
Innovation drives The Hershey Company every day; it takes 16,000 employees across 80 brands sold in over 90 countries to make those moments of goodness. Aligning priorities, processes and product portfolio strategies is critical for continued success as consumer tastes change.
The Hershey Company knew it had to transform to meet consumer demands and knew that the flow of critical information – between consumers, customers and within the company – needed to be faster and more streamlined than ever before.