Sopheon Customers Recognized Among Most Successful Consumer Packaged Goods Brands of 2012 - Sopheon

Written by Sopheon | May 1, 2013

IRI Announces Top-Selling CPG Launches of the Year with New Product Pacesetters List

MINNEAPOLIS and LONDON—May 1, 2013—Sopheon, the international provider of software, expertise, and best practices for Enterprise Innovation Performance, announced they are proud to have a number of customers among “IRI’s New Product Pacesetters™” for 2012.

In an increasingly competitive CPG market, only a small percent of new product launches meet the benchmarks required to achieve the IRI New Product Pacesetter status¹. IRI’s annual list recognizes the top-selling CPG launches of the year according to year-one sales figures. Sopheon works with a number of CPG companies to understand and address the challenges they face in bringing new products to market with speed and success.

Sopheon is proud to announce that 8 of our customers’ brands appear throughout the Pacesetter list. Furthermore, 50% of the ‘Top 10 Non-Food Brands’ on the Pacesetter list are Sopheon customers. By driving innovation performance, these customers have reached new product success through:

Accelerating time-to-market and meeting targeted product launch goals
Adapting portfolios quickly to respond to changing trends and consumer needs
Improving new product investment decision-making to focus resources on the highest value brand innovations

Sopheon works with CPG organizations to improve Enterprise Innovation Performance
throughout the innovation and new product life-cycle.

Andy Michuda, Sopheon CEO, commented on the recent recognition of Sopheon customers among the Pacesetter list:

“It gives Sopheon great pride to be associated with a number of the recent consumer goods brands among the IRI New Product Pacesetters winners recognized as the ‘Most Successful Consumer Packaged Goods Brands of 2012’. For years we have worked with CPG market leaders to provide software solutions and best practices that help our clients improve their brand success rate and year-one sales performance. With 2 out of every 3 new products typically failing, improving the success rate of products in the consumer goods industry has been a focused mission of Sopheon. It gives Sopheon great satisfaction to play even a small part in our clients’ new brand launch success.”

To learn more about how Sopheon works with Consumer Packaged Goods organizations to improve innovation performance, visit our Solutions for Consumer Product Innovation page.

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